Serai
Memorable Vacations
BRANDING WEBSITE
Serai reimagines the luxury villa experience, offering guests an authentic, local immersion. The founder sought to capture the essence of travel – those evocative moments and nostalgic memories – in a tangible brand identity.
We created a visual language inspired by the sensory experiences of travel, using a color palette reminiscent of sunsets, forests, and oceans. A unique mnemonic device, representing "windows of memory," became the brand's iconic symbol. The combination of premium and hand-drawn elements in our design evoked a sense of nostalgia and wonder, while the pared-back wordmark provided balance. Serai's brand identity successfully transports guests to a world of unforgettable experiences.
Credits:
Agency: SUPER GIANT
Creative & Design Direction: Tanveer Karan Singh, Nishtha Bhalla
Brand Strategy & Copywriting: Nishtha Bhalla
Account Management: Saumya Tekriwal
Graphic Design: Ankush Mukherjee, Arindam Paul, Karthik Anand
Motion Design: Rohit Bhongle