Licious
Beginning of a meat-cute
IDENTITY EXPANSION CREATIVE CAMPAIGN
India's food delivery landscape is dominated by quirky, one-stop-shop giants. Yet, a void existed for fresh, quality meat delivered to doorsteps. Licious emerged to fill this gap, rebranding itself as a hearty, gregarious gastronaut. The challenge was to translate this new personality into a strong digital presence, competing with established players.
We crafted engaging content IPs, leveraging humor and wit to resonate with a digital-native audience. From viral videos to interactive campaigns, we elevated Licious' online presence. We also extended the brand's personality to offline stores, creating a cohesive brand experience. Through consistent content refreshes and strategic offline extensions, we successfully established Licious as a vibrant and distinctive player in the market.
Credits:
Agency: SUPER GIANT
Creative & Design Direction: Tanveer Karan Singh, Nishtha Bhalla
Brand Strategy & Copywriting: Priyal Verma
Account Management: Bhavya Pandit
Graphic Design: Ankush Mukherjee, Arindam Paul, Karthik Anand
Motion Design: Rohit Bhongle