GSpoke
Bespoke Luxury
BRANDING WEBSITE
Gspoke, previously G Design Lab, was tasked with transforming luxury apartments into bespoke homes. However, their existing identity failed to convey this value proposition. We embarked on a comprehensive rebranding journey, involving deep consumer research and stakeholder engagement.
Our strategy centered on the concept of providing a "key" to the perfect home, reflecting both functional and emotional benefits. The name Gspoke was born, combining the parent company's "G" with a nod to bespoke design. The visual identity was crafted to rival international design houses, featuring a minimalist aesthetic with a touch of luxury. We retained the iconic "G" and paired it with a refined typeface, while incorporating a key element to symbolize our turnkey solutions. The overall brand experience, from website to physical collateral, elevated Gspoke to the level of international design leaders.
Credits:
Agency: SUPER GIANT
Creative & Design Direction: Tanveer Karan Singh, Nishtha Bhalla
Brand Strategy & Copywriting: Priyal Verma
Account Management: Bhavya Pandit, Saumya Tekriwal
Graphic Design: Ankush Mukherjee, Arindam Paul, Karthik Anand
Motion Design: Rohit Bhon
Website Development: Anish Verma