Dal Cheeni
Mughlai goes modern
BRANDING
Dal Cheeni, a new-age Mughlai restaurant, aims to break the outdated stereotypes of its predecessors. We crafted a fresh identity that mirrors the sophistication of its dishes, like the Butter Chicken, while preserving the essence of Mughlai charm.
Our core concept focused on detail, symbolized by a single grain of cinnamon, The Daana. We used a warm color palette inspired by Mughlai spices and modern typefaces with variations in Devanagari. Our graphic system features contemporary renditions of traditional Mughal illustrations and minimal interpretations of Jaalis from Mughal architecture. Dal Cheeni embodies staying true to roots while redefining traditions.
Credits:
Agency: SUPER GIANT
Creative & Design Direction: Tanveer Karan Singh, Nishtha Bhalla
Graphic Design: Ankush Mukherjee, Arindam Paul, Karthik Anand
Motion Design: Rohit Bhongle