BBlunt Professionnel
Pro hair, all-care
IDENTITY EXPANSION PACKAGING
BBlunt has been a household name in India since the early 2000s, known for salon-grade expertise and trendsetting styling. Following its acquisition by Honasa Consumer, the brand has evolved while staying true to its DNA. In 2024, they approached us to launch BBlunt Professionnel, a salon-grade sub-brand that not only looks premium but also embodies science-backed formulations, appealing directly to salon owners.
Keratin structures became the foundation of our visual identity, highlighting the deep research behind the Keraplex Pro™ range. To balance expertise with style, we introduced a premium holographic color palette that broke category norms, paired with a clean, serif-led layout that felt both scientific and inviting.
Designed for stylists who demand performance and consumers who seek the best, BBlunt Professionnel communicates authority without complexity. Every detail, from typography to packaging finishes, ensures the brand stands out on salon shelves while reinforcing the idea that great hair starts with great science.
Credits:
Agency: SUPER GIANT
Creative & Design Direction: Tanveer Karan Singh, Nishtha Bhalla
Account Management: Bhavya Pandit
Graphic Design: Ankush Mukherjee, Arindam Paul, Karthik Anand
3D Render and Animation: Saieb Nazir