Alive+Well
Reimaginging Skincare
BRANDING PACKAGING
The skincare market is a crowded landscape dominated by fleeting trends. Alive + Well, founded by expert dermatologists, sought to disrupt this status quo by shifting the focus from quick fixes to holistic skin wellness. We partnered with the brand to develop a visual identity that encapsulated their philosophy. Through in-depth research and consumer insights, we identified a gap in the market for a skincare brand that prioritizes long-term skin health over superficial trends.
Our brand strategy centered on the concept of 'skin-well,' positioning Alive + Well as a pioneer in this new category. To visually represent this, we infused modern wellness aesthetics with a clinical edge. Soft pastels, journaling doodles, and a bold, minimalist wordmark created a unique and memorable brand identity. The resulting packaging design is both energetic and approachable, successfully differentiating Alive + Well on crowded shelves.
Credits:
Agency: SUPER GIANT
Creative & Design Direction: Tanveer Karan Singh, Nishtha Bhalla
Brand Strategy & Copywriting: Priyal Verma
Account Management: Bhavya Pandit
Graphic Design: Ankush Mukherjee, Arindam Paul, Karthik Anand
Motion Design: Rohit Bhongle